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To date,the in-home connectivity market has focused on technology vendors as the determinants of the infrastructure that will serve as the platform for integrating devices,applications,and services throughout the home.Companies across the value chain viewed standardization of networking protocols,including Ethernet,phoneline,powerline,and wireless,as a precursor to mass-market consumer adoption of connectivity solutions.However,the relative success of technology solutions in achieving presence in the connected home will not be resolved by the vendors,but rather by the service providers and productivity device manufacturers that will be the primary channels for delivering networking hardware and services. Today,component vendors,service providers,and device manufacturers must examine their influence within the value chain and the impact that technology selection has on determining market position (see Exhibit 1).How will market participants utilize networking solutions to address consumer needs in the productivity environment?How will providers and OEMs exert bargaining power over the development of home network topology?What operational impact will technology selection have on the evolving business models of vendors and service providers?With an analysis of the key decision criteria of telcos and device manufacturers in assessing which connectivity protocols best suit their strategic goals,this Report details how channel partners will decide the progression of home network technologies. |
